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Yahoo sees no boost from ad system before '07



2:14 pm on May 18, 2006 (gmt 0)

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Internet media giant Yahoo Inc. plans to introduce its revamped Web search advertising system in the third quarter, but expects no financial contribution in 2006, executives said on Wednesday.

"We don't expect a financial contribution this year," Chief Financial Officer Sue Decker said at the company's annual analyst meeting here. "We are looking more towards 2007."

Yahoo sees no boost from ad system before '07 [today.reuters.co.uk]


10:46 pm on May 18, 2006 (gmt 0)

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I wonder....this means no introduction to the US market until Feb 07' I bet. I used to be worried about this upcoming change, but since MSN split I could care less. Looks like Yahoo search partners have turned into crap, conversions going straight into the toliet.


7:52 am on May 19, 2006 (gmt 0)

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Tim Cadogan, vice president of Yahoo's search business, said a redesigned software console used by ad buyers, along with the back-end technology will be put in the hands of advertisers by the third quarter in the United States.

International advertisers will gain access to it during the first-quarter of 2007, he said.

However, the system's revised advertising ranking and pricing mechanisms will only become available in the fourth-quarter of this year in the United States and some time in the first-quarter of 2007 for international clients, Cadogan said.

So there will be a new DTC in the 3rd quarter but no changes to the ranking/pricing formula until the 4th quarter. I am sure that this will be subject to change though!


8:57 pm on May 22, 2006 (gmt 0)

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It means it'll take them a couple of quarters to regain some trust with advertisers.

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