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Internet media giant Yahoo Inc. plans to introduce its revamped Web search advertising system in the third quarter, but expects no financial contribution in 2006, executives said on Wednesday.
"We don't expect a financial contribution this year," Chief Financial Officer Sue Decker said at the company's annual analyst meeting here. "We are looking more towards 2007."
Yahoo sees no boost from ad system before '07 [today.reuters.co.uk]
Tim Cadogan, vice president of Yahoo's search business, said a redesigned software console used by ad buyers, along with the back-end technology will be put in the hands of advertisers by the third quarter in the United States.
International advertisers will gain access to it during the first-quarter of 2007, he said.
However, the system's revised advertising ranking and pricing mechanisms will only become available in the fourth-quarter of this year in the United States and some time in the first-quarter of 2007 for international clients, Cadogan said.
So there will be a new DTC in the 3rd quarter but no changes to the ranking/pricing formula until the 4th quarter. I am sure that this will be subject to change though!