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Upshot: unless you delete these terms from your account, Yahoo is going to turn them back on, likely without your knowledge.
With Google, you simply pause your terms, and of course they don't turn themselves back on without your knowledge.
The Overture rep said they've seen this before, that maybe it is a bug ;)
They admitted the error and refunded the extra $,$$$ it cost us, but it goes to show that all of these companies are real world - they have employees who make mistakes, they have programmers who write buggy code, and they are just trying to make a buck.
now, where did I put that reynolds wrap.
Two weeks ago we noticed that two of the campaigns (out of five) had reverted to the old URL. That's around 75,000 terms. Will we do the work to get them back to the old domain? Probably not. When it takes a week to do the work and it's tossed out with no explanation it is difficult to trust the system.
Try this little test on a few of your words. Have your landing page be a page that with big bold characters say "If you are a real person click this button". And see how many people go to that page from your PPC and how many actually click the button.
Anyway, each campaign has thousands of keywords, so rather than deleting each keyword one by one, I deleted the campaign instead.
Today I look at my account and notice that my costs have been higher than normal the past few days. I looked at my categories and found that all the extra charges were coming from the unassigned category, which was supposed to be empty.
So what Overture did when I deleted the categories was take the keywords and put them all in the unassigned category and turn them all back on again. How ridiculous is that?
Of course when I phoned today to get a refund I found that everyone is on holiday over there, so it will have to wait for tomorrow. In the meantime I have had to turn my unassigned category offline.
The Overture system is absolutely ridiculous. If I delete a category it means I want the whole thing deleted. If I wanted the keywords active I would put the category online again. Is that so hard for the people over there to figure out? Seems like common sense to me. Seems like common sense to the people at Google too. What's going on at Overture/Yahoo?