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Depending on how much you already know about seach engines and pid advertising this may or may not help.
It was thorough and nicely structured, so it may be worth the time. I just have to say, it really depends on your level of experience.
I went hoping to network, it is not that kind of event. It's sit down, power point, lessons. But again, it was very thorough and the book they give for notes is also pretty well done.
It's up to you. I paid for it myself, but if a company had paid for me it would have been even more worth it.