Possible clicks to your account you did not receive - so check

[bostonseo]

I went in today to look at the clicks from yesterday, and I saw a click for a term that was at 10 cents and was charged $4.00. I keep terms at 10 cents when I basically want to make them offline, I don't use the offline procedure.

Anyway I know last week I had bid on this term, so maybe in fact I did receive a click at the amount of $4.00 - but it certainly wasn't yesterday.

I spoke with Yahoo about this and yes there is/was a problem and their tech team has been aware that this has happened. At this moment I am not aware if this click charge again really did happen or it did not, but I do know they have not contacted any advertisers about this. In fact they said they would NOT alert advertisers about it; if an error occurred on their end they said they would credit the account, but they would not notify the advertiser.

Does anyone else have a problem with Yahoo finding click errors and correcting them but not telling the advertiser? I certainly do. The only reason not to tell an advertiser that an error occurred is to 'cover up' that the problem ever happened - they certainly don't need any additional bad press.

I say Yahoo should email you anytime they find errors, it's only ethical if you ask me.

[StupidScript]

Agreed. If they don't do it by themselves, then sooner or later Congress will tell them to do it. I guess from their perspective it's better to wait until ordered, so they don't start incurring alert costs on their own. After all, it's more expensive to alert each affected advertiser than it is to handle a few support calls ...

But "ethical"? Is that a word these guys even understand?