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Let's take a look at the YOverture editorial staff...
Most don't understand english, or english verbs, nouns or pronouns, any word over 4 characters, or any part of the english language.
I submit "auto loan application" as a keyword for a 1 page auto loan application and I get a turn down for being non-relevant.
Hey Yahoo, I've never had to beg for someone to spend my money, I'm not starting now.
Quit outsourcing and get a real team and MAYBE you'll beable to compete.
Concentrate on your staff, and not recruiting googles and msn's and maybe someday you'll be in the black.
I think they developed their way of thinking based on the "yahooooooohooooo" guy principle...Screw em' till they #*$!, or sue you, then react.