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How Much Traffic Will YSM Lose from Loss of MSN Network?

     
11:35 pm on Apr 16, 2006 (gmt 0)

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Hi all,
Now that MSN is slowing moving away from Yahoo, can anyone provide details on how much Yahoo traffic was from the old MSN relationship?

Thanks in advance,

6:15 am on Apr 20, 2006 (gmt 0)

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at least 20% and not to mention their best, quality network partner..
7:46 am on Apr 20, 2006 (gmt 0)

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They will lose 20-30% of their traffic but many people expect that they will make up the loss by introducing lower quality new partners.
12:45 pm on Apr 20, 2006 (gmt 0)

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Let's just say, that with MSN gone now (at least already in my industry) Yahoo is pretty much a worthless fraud-filled program. I don't really spend any money with Yahoo anymore.
6:46 pm on Apr 20, 2006 (gmt 0)

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They will lose 20-30% of their traffic but many people expect that they will make up the loss by introducing lower quality new partners.

This has already started, their traffic is now 80% partner driven and is absolute junk.

7:17 pm on Apr 20, 2006 (gmt 0)

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Thanks for the input!

I see on the Yahoo Sponsored Search page, that Yahoo's search is displayed on Alta Vista, Lycos, MSN UK, and Wanadoo. So MSN-UK accounts for the only quality traffic from Yahoo? Can anyone verify that the only quality traffic from Yahoo is the MSN traffic?

While we’re on the subject, what are your thoughts about Miva and Mirgo?

Thanks,

7:54 pm on Apr 20, 2006 (gmt 0)

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There's a Miva thread at [webmasterworld.com...] . The general consensus is that their traffic is poor.
8:13 pm on Apr 20, 2006 (gmt 0)

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Hi GregBo,
Thanks for you input. The thread that you mentioned bags on the Miva US but one of the posts does indicate that the Miva UK seems to be OK.

The bottom line is when it was announced that MSN was leaving the Yahoo/Overture family; I've had the desire to research all the clicks that we pay for. We have PPC budgets for both the US and UK markets, and I've (I hate to admit this) never really done any comprehensive search engine analysis. 90% of our PPC budget is spent with Google and Overture, but now that MSN is branching off; I want to understand the Overture traffic.

Thanks,

3:12 pm on Apr 21, 2006 (gmt 0)

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bostonseo put it right.

overture/yahoo (US) is over. mind u when u run ur ads, u still get loads of hits, i.e. busy paying bills. so we just paused all ads for a few days and surprise suprise, no change in our revenues.

amazing... overture US (goto) invented the PPC game.

overture/yahoo UK/DE is still ok though.

4:33 pm on Apr 21, 2006 (gmt 0)

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So in the US, the consensus is to go with Google, and MSN? Who handles the AOL search?
5:06 pm on Apr 21, 2006 (gmt 0)

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We still get good traffic and ROI from Yahoo. We have seen more traffic from new, smaller partners but the conversion are about the same. The only negative that we see is an increase in clicks without valid referrers being shown. However, the percentage of these is fairly small.
1:25 am on Apr 22, 2006 (gmt 0)

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hfactor, good point. looking at the short description they seem to be google ads. no 1 in google matches the no 1 spot in aol, subsequent rankings seem to be sorted somewhat different.
2:53 pm on Apr 22, 2006 (gmt 0)

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My previous firm manages 4-5% of all of paid search for its client base, and Yahoo ROI is still very much acceptable for the 4-5% of the market we manage.

While ROI on Yahoo Search has gotten worse over time, calling it 'worthless' is overkill in my opinion.

-Shorebreak

1:06 pm on Apr 27, 2006 (gmt 0)

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We're still generating revenue, but I've had to severely restrict our advertising to stay under the radar of the spamming crap MFA sites.