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Forum Moderators: werty
joined:Jan 30, 2004
I see on the Yahoo Sponsored Search page, that Yahoo's search is displayed on Alta Vista, Lycos, MSN UK, and Wanadoo. So MSN-UK accounts for the only quality traffic from Yahoo? Can anyone verify that the only quality traffic from Yahoo is the MSN traffic?
While we’re on the subject, what are your thoughts about Miva and Mirgo?
The bottom line is when it was announced that MSN was leaving the Yahoo/Overture family; I've had the desire to research all the clicks that we pay for. We have PPC budgets for both the US and UK markets, and I've (I hate to admit this) never really done any comprehensive search engine analysis. 90% of our PPC budget is spent with Google and Overture, but now that MSN is branching off; I want to understand the Overture traffic.
overture/yahoo (US) is over. mind u when u run ur ads, u still get loads of hits, i.e. busy paying bills. so we just paused all ads for a few days and surprise suprise, no change in our revenues.
amazing... overture US (goto) invented the PPC game.
overture/yahoo UK/DE is still ok though.
While ROI on Yahoo Search has gotten worse over time, calling it 'worthless' is overkill in my opinion.