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Yahoo conversions in Analytics?

How to determine what

         

biking4jesus

5:44 pm on Apr 11, 2006 (gmt 0)

10+ Year Member



In our Analytics account under
Marketing Optimization>>Marketing Campaign Results>>Source ROI I am trying to track down how it is determined referral for Yahoo. We use Yahoo Product Submit, and Yahoo Search Marketing (Overture) and I wanted to know if anyone knew which gets reported as which type of source?
Currently I get conversion information from the following sources:
yahoo[organic]
shopping.yahoo.com[referral]
shopping.yahoo.com[(no data)]
us.#*$!x.mail.yahoo.com[referral]
search.yahoo.com[referral]
yahoo.shopping.com[referral]

No where have I seen yahoo[cpc] to report on Overture's activity.

lethal0r

9:42 pm on Apr 11, 2006 (gmt 0)

10+ Year Member



unfortunately you cannot at this time use Yahoo's tracking variables within google analytics, so Yahoo referrals show up as loads of different things like you mention. You can tag each keyword manually using 'Google Analytics URL Builder', which is good if you only have a few keywords.

How many keywords do you have? If you have a ton of keywords like I do there is another solution, its not great but it does at least group all Yahoo referrals into one thing. I'll post it if you need it.

Tom

biking4jesus

9:49 pm on Apr 11, 2006 (gmt 0)

10+ Year Member



tom,

thanks for the direction. in overture we have about 200 keywords (new account, denied listings, all that junk that stops from listing 1500kw's). We hope to begin adding more kw's as our budget and goals on overture improve. i'd still be interested in what you have to show me.

lethal0r

1:12 pm on Apr 12, 2006 (gmt 0)

10+ Year Member



ok here goes :) firstly you need to enable tracking id's in the yahoo control centre.

then put the following code on each page in your website you want to track. remember to change the x's for your number.

<script src="http://www.google-analytics.com/urchin.js" type="text/javascript"></script>
<script type="text/javascript">
_uacct = "xx-#*$!xxx-x";
_uccn="OVMTC";
_ucmd="OVMTC";
_ucsr="OVMTC";
_uctr="OVKEY";
urchinTracker();

</script>

then you need to create 4 custom filters. heres the settings for the first one:

select the 'advanced' radio button.
'Field A -> Extract A' - select Request URI from the dropdown box then put OVMTC=([^&]*) in the box next to that.
'Output To -> Constructor' - select User Defined from the dropdown box then put utm_campaign in the box next to that.
'Field A Required' - yes, 'Field B Required' - no, 'Override Output Field' - yes, 'Case Sensitive' - no.

Then do the same for the next 3 filters except change the following:
next filter: change utm_campaign for utm_medium
next filter: change utm_campaign for utm_source
last filter: change OVMTC=([^&]*) for OVKEY=([^&]*) and utm_campaign for utm_term.

That should be it. Its quite fiddly but at least all your yahoo referrals show up under the same name (they will show as the match type) and it also tracks the keywords. I've definitely found it to be worth the effort and I have not seen a better solution. If i've not described it well or its not working sticky mail me if you like.

Tom

sithicus

4:35 pm on May 5, 2006 (gmt 0)

10+ Year Member



Do you know if your using the server side based urchin tracking code of old is this method still works?

lethal0r

12:23 pm on May 6, 2006 (gmt 0)

10+ Year Member



i wouldnt know about that myself sorry.