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[brandrepublic.com...]
Till now they've been offering 15% discount apparently - which some agencies passed on to their clients!
Talk about an advantage - I had NO IDEA some people were paying 15% less than me - just because they used an agency.
Apparently they currently offer 10% discount on spend of over £3,000 and 15% over £50,000. From June, they're cutting this to 5% on £20,000 and 10% on £80,000 - still a substantial advantage in the bidding wars.
Our PPC budget used to be big enough to qualify for the top discount - though we've scaled it back over the past few years - because it stopped being profitable. Now I know why - the people above us in the listings were paying less than we were! 15% discount would have made all the difference.
Am I the only poor naiive soul who didn't know what was going on? I was labouring under the illusion that this was a level playing field...
