What's your Yahoo traffic solution?

[powerstar]

Now, with the low quality traffic from Yahoo, do you?

1. lower your bids
2. stop advertising
3. increase your bids
4. the same

We lower our bids by about 90% and found for our surprise that the conversion is the same. So if we paid a $1.00 per click we are now only paying $0.10 The income is the same but the expense is much less.

[SanDiegoPaul]

WOW!

Now that's interesting, now isn't it! :-0

[briggidere]

i picked no 2. stop advertising.

until they sort out the low quality traffic, if they ever do.

[bostonseo]

#2 for my clients basically - I have a handful of terms that because the prices have fallen so dramatically I've kept on...but I have < 1% of all my terms active anymore.

[ScottG13]

I'm in bid reduction mode. Conversion rates of increased considerably, as well. Yahoo is crapping up their traffic and they know it. The question is whether they will do anything about it or not.

[powerstar]

<<<<<The question is whether they will do anything about it or not>>>

I think they will have to, eventually... If everybody and i am sure everybody will as ROI goes down reduce their advertising spend they will wake up. The question, is it going to be on time. Yahoo.com can still drive pretty good traffic

[bostonseo]

I highly don't Yahoo will make any improvements anytime soon. They are not a smart company - the writing has been on the wall for a while that advertisers are spending less due to click fraud and ridiculous distribution partners. The program is awful now, they could have saved it 6 months ago but obviously decided to let just sink.

[ScottG13]

But you know, Boston, I could fix Yahoo Search Marketing. It would take a few months, but I could fix it. I'd just start axing partners on the "search" side (term used loosely). Starting with the A's. Yeah, you'd kill revenue for quarter or two, but conversion rates would go up and advertisers would be happy and return.

Then I'd go after the content side and start axing crappy sites. It's not that hard. Does this look like a MFA? It's gone. No real content? Gone. Only show ads? Gone. Easy as can be. Yahoo is just too lame and beholden to stock holders quarterly profit demands to make the right choices for their advertisers and long term growth prospects.