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I gave them an average score of 2 out of 10 in almost all questions.
They are so interested in why Google continues to grow while Yahoo-Overture is like a old car with 4 bald tires, a cracked windshield and only an AM radio.
If you answered a question like 'are planning on spending less money' with a YES - then the next question was basically 'where are you planning of shifting your media spend to'?
It was a total 'let's take the pulse of the advertisers'
poll so we can figure out how many employees we need to layoff.
I also touted Google and MSN and simply indicated that wherever I get the best ROI is where I will spend my advertising $$.
I mentioned the nice Google option to serve ads on Google.com only, important for us in highly competitive inductries with low margins and where positive ROI is difficult to come by.
I also wonder what YSM's motivation was for running this survey. I have already moved 2/3 of my Yahoo budget to MSN, primarily due to my increasing need to monitor click fraud on my account. It's getting to be a full time job...
It's got to be to set some expectations for the next 6 months. I guess they just wanted to CONFIRM that are only going to get worse for them (Yahoo-Overture). They are not smart enough to actually allow ads just to be served on Yahoo.com searches - if they were, they would have enabled this 6 months ago when they started seeing advertisers flee like a tornado was coming.
Can you say massive layoffs in the next 3 months? I predict the stock goes down to about $19 by July as well.
I hope they pay attention to the survey. Given their track record, I somehow doubt it.
In fact the only thing I told them they were better in was keeping the listings somewhat relevant (although that's going down the tubes now as I see sites using keywords in the title but no reflective content getting through all the time). It's obvious the editors can't keep up with people who submit thousands of listings at a time.
My biggest pet peeve is that since you know your compeitors bids, it leads to people driving up your budget (or you doing it to them) by snuggling up just behind them to make them pay top dollar while you pay considerably less. That has led to having to watch your listings day and night to make sure you are not being screwed over. This game is profitable for them but a time consuming nightmare for those of us with thousands of words to look after.
I can't wait for the NEXT better system to come along. PPC has become a real time consuming pain in the @ss ... how I long for the old days..of just pay for an add and check ROI...I know I know...those days are gone ..people won't click on ads but I still miss the simplicity. I hope the next BIG thing is easier to manage than PPC though
Y- we want you to succeed. Competition in PPC is important for all stakeholders. Surprise us, delight us. Please do something.