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I've got content match, advanced match type turned off and I've got a bunch of traffic that I don't want, yet I'm paying for. Will a not to customer service result in any changes, or am I spinning my wheels here?
Partnersites indeed. Spam sites is more like it
I wonder about Y's rationale for subjecting its advertisers to intense, confusing and haphazard 'editorial' scrutiny even as its 'partners' are exemplifying the very worst the 'net has to offer.
I have also noticed that a majority of these hits are from foreign countries and from parked domains, who serve "pre-filled" search queries.
I am still scratching my head as to what they are doing over there.
My recommendation would be to call them and email them to let them know you are extremely unsatisfied. Hopefully if they receive enough calls and complaints they will adjust their strategy accordingly.
The sad fact is a majority of people advertising with them are not tracking their traffic, thus have no idea what is happening.
Actually the credits are pretty much useless anyway - it just results in say $75 more suspicious (aka fraudulent) clicks.
The ONLY way to get Yahoo to improve their search partner quality is for advertisers' to say enough is enough. Translation: stop spending money with them until they clean up their program.
You are misinformed. Google allows you to select only
results from searches on www.google.com. Yahoo DOES NOT allow you to just have your ad served only from searches done on www.yahoo.com - they FORCE you to take clicks from every one of their search partners.
Now who are their search partners? I love how they will not tell you. Gee I wonder why? If they were these great websites, I'm sure they would be happy to provide their names :)
we have spoken to our rep in the past few days complaining about the quality of their traffic. He has asked us to compile a list of the sites we are getting the rubbish traffic from, to see if he can do anything about it. I am not sure if he is just asking to make us think that he is going to do something or if he actually can do something.
We have closed more than 7 of our accounts with them in the past 6 weeks.
We also asked for a list of partner sites, and guess what, "it continues to grow so we do not have an updated list". Thats ok, last months list will do us. "No sorry we don't have one...."
I'll keep you updated on what happens after we send him the list of unacceptable sites.
We would be willing to re-activate the accounts if they do something, otherwise Google's gonna be getting richer quicker!
If everyone on this thread is saying that it's the quality of Y!Search traffic that's horrible lately but not the quantity, then wouldn't that mean Yahoo's going to have a good quarter rather than a bad one? Advertisers being pissed about quality would be more likely to have a revenue impact for Yahoo in future quarters, one would think.
I'm not sure we understand each other. I'm saying that in the last 2 months many longtime Yahoo-Overture advertisers are spending less and less. I know I am spending about 25% what we spent just last November. And
on most of the competitive keywords, the CPC prices have fallen. What causes prices to drop? It's suppply and demand - less advertisers mean lower prices.
Perhaps this quarters revenue decline may not be as dramatic as I might think, but going forward this company
(and its stock price) are screwed. In the last 3 months, Yahoo's stock is down 30% - get out now I'd recommend.