How would you spend 20K on Yahoo?

if you had a credit

[promar]

One of our clients has a 20K credit with Yahoo.

What is the smartest way of spending it?

Targeted traffic is obviously what we want.

Thanks.

[StupidScript]

IMHO:

Long search terms (i.e. "new york city banana stand")
NOT Advanced Match
NOT Content Match

Start by allocating 1K or so and monitor VERY closely.

Hone the campaign(s) until you are receiving max benefits .

Then and only then expand the campaign(s) with additional terms in the format and with ad text that mirror the successful test campaign(s).

Make sure your editorial isn't getting changed by Y before launch.

Monitor very closely ... ALWAYS.

Track all incoming clicks religiously and make noise to Y when you start to see fraud or ridiculously undesirable referring domains. (They have a LOT of them in the "Search Network").

Get lucky.