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So far this first week of February, Wed was 5% conversion, Thursday was 1.8% conversion and Friday was 1.2% conversion.
We typically average 13% conversion and have been bidding on the same keywords during the last 2 years.
Anyone else experiencing a huge surge in suspicious click quality coming from Yahoo-Overture since the first of February. My guess is that they added some really great new 'Partners' in preparation for MSN saying Buh Bye very soon.
I've paused our account until they take some accountability for this.