Editorial Inconsistency

Yahoo!, Please get your editors on the same page…

[ccam96]

First of all, I am happy with Overture and the quality of traffic I am receiving so this isn’t a generalization by any means. However, does anyone else see large inconsistencies between reviewers? I listed several hundred keywords in an effort to locally target my site. Keyword were similar to..

Chicago widgets
New York widgets
Etc.

I have about 220 keywords pass editorial review quickly. I just had about 100 keywords of the exact same theme get rejected for “insufficient content” although my product is definitely a locally targeted product.

I’m concerned about bringing this up to Overture via phone because, depending upon who I get, they may go back and remove the other 220 keywords that were originally approved. Anyone else have this experience and what would you do? Just resubmit and roll the dice?

[danielanaidu]

I just had the same thing happen to me, and just like you, am not sure whether it is safe to call them about it or not.

by the way, i did try resubmitting and they just got declined again.

anybody have a fix for this?

[skibum]

The ones that get approved almost instantly don't seem to be human reviewed - did they have very low search volume?

It seems like keywords with search volume below a certain threshold just get auto approved in most cases. Yahoo! doesn't seem to go back and re-review listings anywhere near as much as Google does.

[Cepheus]

Overture editorial is, in my experience, a joke - mainly because of your reason...glaring inconsistencies between reviewers.

I've been lead to believe that one of the main reasons for keywords being omitted is because Overture 'map' like terms together. Also plural keywords will be mapped to singular. I've found the way to bypass this if you have several hundred or more keywords that are very target specific is to put them on the Overture equivolent of exact match, and have generic terms that will in effect 'mop up' the potential lost terms, on a broad match.