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Conversions Off?

     
8:35 pm on Jan 24, 2006 (gmt 0)

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I just started with YSM this month. I noticed that for one of my keywords I have had 2 clicks and 4 conversions.

How is this possible?

9:47 pm on Jan 24, 2006 (gmt 0)

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Yahoo conversion tracking is not that accurate. And when it's wrong, it's likely to inflate your conversions - shocking I know :)
7:53 pm on Jan 25, 2006 (gmt 0)

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Hi bsnrjones,

Iíve checked with our analytics group and there doesnít appear to be any issues with our conversion counter which makes me wonder if this could be a situation where your tags were mis-installed. I'd suggest you check in with customer support on this or feel free to private email me with your contact information to resolve the issue.

YahooSarah

8:01 pm on Jan 25, 2006 (gmt 0)

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It double counts conversions sometimes. Try and match up Yahoo's figures with your own sales/sign ups.
4:11 pm on Feb 5, 2006 (gmt 0)

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Your telling me! Yahoo is showing 12 Conversion for the 5th and we only had around half of that, it really sucks!
4:16 pm on Feb 9, 2006 (gmt 0)

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We have had a similar problem for months now, and this is on a large scale site. I've seen some incredible stats from YSM - 1 click = 41 conversions! Thats a 4100% conversion rate yeeehhhaaaar! :0)
To be fair, multiple conversions are achievable (and expected) for this site, but still 4100% thats just too good to be true.
Having cross referenced with our own tracking stats for a few months it was obvious that the number of clicks being counted was about right but the number of conversions was consistently +50%
No explanations from YSM yet though, we were told to check our tracking code snippet had been inserted correctly, which we did, and it was - makes no sense really, the clicks are tracking alright afterall!?
 

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