Yahoo Sponsor Directory Listings

Has anybody tried it? Does it bring in good traffic?

[JoeHouse]

Hi Guys

I been meaning to try the Yahoo Directory Sponsor Listings.

The requirements are you have to have already paid the directory express submit of 299.00 a year.

I have already done that. I am thinking of trying their Yahoo Directory Sponsor Listings on the directory side.

For my category it will cost me $300.00 a month.

I want to know has anybody tried this type of advertising with their directory? If so was it successful? Did you get a lot of quality traffic from it?

Its pretty expensive and I want to know if it has helped anyone in regards to increase with organic rankings and of course additonal sales.

Thanks in advance for your response.

[sem4u]

$300 a month?

It won't help with organic rankings.

Do you think it will bring you many clicks? Does your existing Yahoo! listing?

I probably would not bother with it.

[JoeHouse]

Here's the thing. I need to know if anybody has any experience with it. When you call yahoo the barely know about this service themselfs. They have no phone support for this product. Weird.

I read a couple search results regarding this and one guy said he paid 50 bucks for his category and only got 76 clicks in one month.

While the only other result I found was someone was paying 300.00 a month and he claims it paid for itself in one day.

Which is the truth? Is it worth it or not? I looking for real facts.

[JoeHouse]

Either this is one of the best kept secrets and no one wants to talk about it, or no one has tried this so there are no opinions.

Which is it?

Anybody?

[SFReader]

Every comment that I have ever seen, agreed with sem4u.

Jeutg

[skibum]

We run a few for big clients who have off-line transactions of $500K+ The Y! directory might send them 300 referals a month for the most well known corporate site. Some of that traffic is probably incremental due to the sponsored listing within the category but we have no idea how much. I don't think you can use a different URL to track it, so you may never know what the ROI is for it or how much traffic comes from the additional spend.

For the most expensive categories it used to say to contact Yahoo! for pricing. We never got a response so have never done any of the categories over $300.00.

[joeduck]

I'm doing it for a travel niche. Appear to be minimal click results but only $50 monthly so I see it as worthwhile.

[JoeHouse]

I have a friend of mine who is in the same industry as me. He is paying 300.00 a month and he claims he made enough money in the first day to pay for the entire month.

I can't see how that is possible. I track my results from the directory and I hardly get any clicks from the directory at all.

At this point I haven't gotten enough positive amount of feedback from others to say its worth that kind of money.

I have heard rumors though that it will pull you up a bit in the organinc yahoo search side.

Have you guys heard this as well?

[digicam]

well as a customer I am no more likely to click the sponsored rather than the other listings, I think it costs too much.

[TimmyMagic]

I use both Overture (Yahoo) and Google AdWords. Overture gives me a better ROI. I prefer it to AdWords, but I admit I've had problems with them regarding customer service, and a terribly slow interface.