Yahoo Yellow Pages Listings use PPC!

And not just in the ads that show below the listings ...

[StupidScript]

Turns out that clicks on a business's Yahoo yellow pages 'Web Site' listing results in a PPC click.

So do the 'Sponsor Results' clicks.

Neat, huh? We PPC advertisers are paying for clicks on a yellow pages listing.

What will they find to charge us for, next ...?