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Overture Bidding Process

I have a question about Overture's bidding process.

     
9:00 am on Jan 14, 2006 (gmt 0)

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If two advertisers have the same maximum bid, which ad will appear first?
2:05 pm on Jan 14, 2006 (gmt 0)

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In my experience it is the one that places the bid first.
6:42 pm on Jan 14, 2006 (gmt 0)

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Oh ok... thanks.
10:58 pm on Jan 17, 2006 (gmt 0)

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It looks to me as if the one which bid first is only first for a while, then it sometimes shifts, and I assumed it was shifting due to the relative number of clicks.
2:28 pm on Jan 18, 2006 (gmt 0)

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If the bids are the same and it shifts, it is because the original 1st place bidder let his account run out of funds temporarily and the 2nd place bidder then moved to the top.
3:09 pm on Jan 18, 2006 (gmt 0)

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awardmasters hit the nail on the head. spot on.
 

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