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Yahoo Search Submit

How to optmize the program

     
12:41 am on Jan 11, 2006 (gmt 0)

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One of my clients works with an paid search agency that included them in the Yahoo (Inktomi) Search Submit program a.k.a SMX. The problem now is that I realized the client is paying for hundreds of clicks on results generated by their corporate terms, like "company name".
The thing is that for those corporate terms there is no need to use the Search Submit program because natural results were already showing for those terms. So we shouldn't be wasting money with the cost per click plus the agency fee.

So, is there a work around for this situation?

The search submit program should be really more useful to include URLs and display them on results which normally wouldn't be triggered naturally by relevance.

Do you understand what I mean?

Can you provde any suggestions on what to do?

Thanks so much,
Skuba

4:26 am on Jan 11, 2006 (gmt 0)

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Sometimes your competitors will bid for your corporate name, and appear ahead of you in the natural listings.

Thats why although our corporate name appears usually in the top 5, we still maintain a paid listing too.

4:41 pm on Jan 11, 2006 (gmt 0)

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If competitors bid on our corporate names, we send a Trademark infringiment, and Google and Yahoo have been pretty good in remvoing those listings.
9:49 pm on Jan 11, 2006 (gmt 0)

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I would really appricate some input.

Thanks

7:01 pm on Jan 13, 2006 (gmt 0)

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I am having a hard time explaining the company that, it's not that the agency was bidding on our corporate terms, they weren't. That th paid inclusion behave like a natural listing, so the results will rank high for our company name.
So it's a matter of being on search submit or not, there is no way to avoid paying for those clicks triggered by our corporate name.

I am frustrated with the lack of feedback from you guys.

Pls help.

7:30 pm on Jan 13, 2006 (gmt 0)

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I don't know of any way to opt out of certain keywords on the Search Submit program. Any click at all gets charged -- and they are all triggered by ordinary search results.

I'd suggest contacting Yahoo directly -- as I said, no workaround that I know of.