how do you edit keywords?

Google a dream compared to Overture...

[batlady]

Hi, I've been lurking in the shadows for a while but this is my first post.

How can I modify my keywords, say change underperforming "widgets" to more targeted "blue widgets"?

[sem4u]

Hi batlady :)

You could pause or delete "widgets" and add "blue widgets" to your account. Also you can turn advanced match off if it is still on. Having highly targeted ad copy and relevant landing pages helps a lot too.

[batlady]

Thanks... that's what I was afraid of.

Sorry for being such a newbie - I've run Adwords campaigns but am completely new to Overture - why is advanced match a no-no?