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My company spends a lot with both Overture (YSM) and Google AdWords. One big difference I have noticed between the two accounts is the CTR we get on our keywords. While the average CTR on our AdWords account is a healthy 4%, we get less than 1% on YSM. Obviously this has a major effect on total clicks/sales, and as a result we spend much more with Google than we do with Yahoo.
I am interested to know if other people have had this same experience, and if so; what, if anything did you do to increase your CTR with YSM?
Please note that this is for search traffic only. Also, we use the same keywords for both campaigns and our average position is comparable.
[edited by: engine at 12:51 pm (utc) on Dec. 8, 2005]
[edit reason] No self promo [/edit]
Unfortunately if you're not in the top 3 positions in YSM it seems that CTR drops off immensely. For our company this wouldn't be a problem if conversion rates weren't so much lower compared to Google (but that's a whole 'nother story.)