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Should I study the bidding strategies specifically or will the test really just exam the definitions of the terms. Any insights that you may have please let me know. I am not looking for test questions -- don't spoil my fun, but I am looking for how hard I should work at retaining the content.
[edited by: werty at 10:21 pm (utc) on Nov. 23, 2005]
[edit reason] Removed Email Address [/edit]
The course is outline based no talking like Google's. It does focus on how to determine your original bid based on several different strategies which were very detailed and speaks to ROI and conversion strategies.
I have found out that Yahoo has just created this program in August. I have not seen much information on it on the Web although I have seen only a few sites that are promoting that they are Ambassadors, so it seems to be something that the professional webmaster will definitely want to think about.
I am thinking about offering services for clients who want to do both AdWords and Yahoo Ads.
The initial ambassador program, Yahoo isn't making agencies take tests for or anything - just giving it away based on spend and clients, etc (same way it's been for a few years).
For the test based programs, they are volunteer only. I've received some emails explaining the programs, but haven't seen Yahoo really push them at all. They do have minimum spends to stay in the program (don't remember what it is).
The one advantage (besides increased support if you need that) is that is you pass the tests you do get the ability to add a new client via the API and receive the affiliate commission on the sign up.
Some agencies already have this feature, if you're an ambassador without this feature, then you need to take the test to have it.