Content Match, terribly low conversation rates

[blaze]

Anyone else seeing this?

I have turned content match off because of terribly low conversion rates.

The total conversions are so low it's not really worth my time to bother to optimize for it, either.

This just started happening in November, before that it was a overly high but not obscenely so.

I'm attempting to claim fraudulent clicks. Any advice on how to go about this?

Thanks!

[skibum]

No advice but unless we have a client just looking for impressions and clicks without any kind of conversion event, Overtuer content is always switched off.

[ScottG13]

The general rule of thumb for Yahoo/Overture has been to turn off content/advanced. Seems to be a money sink hole for most people.