Newbie Question

Overture != YPN?

[Gruntled]

I hope I'm posting this in the right place. I recently let an old domain go (I know, I know--not smart but I'm still learning my way around). Out of curiosity, I went to it and found a link farm (blackhat?). Anyway, all of the links were formatted roughly like: foo.com?keywords=keword&keyword=[very long string of random characters]. Then, the sponsored links were like: www22.overture.com...

I don't want to start a link farm, but I am curious about the overture links. When I went to the site, it looked like they'll only sign you up if you generate 20 million "searches" per month.

So my question is, is Overture (for a publisher who wants relevant links on his page) like Google AdSense or YPN for high-traffic sites only?

[werty]

Gruntled, Yahoo is in the process of developing its own version of AdSense, called YPN, that is a way for them to include paid CPC based advertising on your site. Right now it is only open to US based businesses, and is in beta mode. I am not sure when the expected launch date is, but it should be soon.

The links that you saw, were most likely from the Overture/Yahoo Search Marketing Domain something or other. Basically that is available to those that have a huge cache of domain names and who get numerous thousands of type-ins.

There is a forum dedicated to YPN located here:
[webmasterworld.com...]

[Gruntled]

Thanks for the info. I figured that this person was part of the Yahoo/Overture "over 20 million" club because I've only seen ads like that on obviously high-traffic sites like about.com. These are the AdSense-looking links that just say "Sponsored Links," not Ads by G or Y.

[werty]

Yup, that is someone who has the high traffic account and has an XML feed for the ads and has massive control over the way they are displayed. Google has a similar product called "AdSense Premium" I believe.