Yahoo Technology for Local Sponsored Search

Does Yahoo use IP address to locate customers

[bayzing]

I've had good luck with Google Adwords Local Campaigns to help advertise a client (car dealership). Is it worth trying out Yahoo Local Search? My question is, does Yahoo use the IP Address technique that Google uses to determine the location of the individual who is running the search query? I assume they do, since you can specify a radius around a specific address. Can anyone answer this question? If Yahoo doesn't use the IP Address technique, how do they identify the location of a random web user (that has never registered with Yahoo) but happens to do a search on Yahoo for a car dealer just down the street from my client's location (the perfect candidate to click on a sponsored advertisement).

[SFReader]

Do you mind sharing what kind of costs you are experiencing per click? The local ads for a car dealership that I run seem terribly expansive.

The dealership has some products that are competitive in the national market and those more targeted keywords (not local) run me less than half the cost per click.

[inbound]

The answer to this lies in the Local Search forum on this site, swing by and you'll find some very helpful folk.

The short answer is that IP addresses are handy in some countries/circumstances but there are other ways which can be used (such as the obvious locality keywords entered into a search).

No system is perfect but if you are targeting the US rather than the UK you are already 1 step ahead (IP's in the UK are a mess)