Overture and Amazon

sponsored results on product page among product results

[briggidere]

hi,

i was just having a surf round and noticed that amazon are now showing overture results on their product pages above or in between their actual products for sale.

Now, i can see this being a big earner for amazon and i can sort of see how it could be a benefit to the advertisers, but there is no option to opt out from appearing in this listing either, without stopping advertising with Overture.

Has anyone else noticed this.

briggidere

[sem4u]

I had a look and it said that the results were coming from AdWords. I'm not sure if this counts as content advertising or not. I also feel it gets in the way of the actual product information on Amazon.

[briggidere]

hi sem4u,

It is definately overture they are coming from.

"Sponsored Links are advertisements that Amazon.co.uk provides for you. We receive Sponsored Links from Overture. When you click on a Sponsored Link, we get revenue. "

I don't know if this differs in the US, but the above was taken from a "what's this" link on amazon.co.uk

I definately aggree with you on that it is in the way of their products listings and this will bug the users for sure. I wonder how much they make in a day from accidental clicking on those ads thinking they are links to books or amazon prods?

Does anyone now when this started?

[sem4u]

I was looking at Amazon.com and this is what they say about the ads:

"Sponsored Links are advertisements that Amazon.com provides to you. We receive Sponsored Links from Google's AdWords service."

You are right about the Amazon.co.uk links coming from Overture.