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Sorry if this has been answered before.
I have searched through this forum but could not find an answer. If I missed it please just refer me to the relevant thread and I'll do the reading myself.
I am relatively new to YSM, to be honest, I am really clumsy with it. 99% of my listings do not generate clicks at all. But I have 1 or 2 that really do well. They generate clicks, and these clicks convert into sales. Not making a profit yet, but who knows.
Now what's my point?
I had one listing that was the most succesful.
A couple of day ago I saw this listing suddenly had a completely different ad-copy from what I originally wrote! It had generated double the clicks I used to have for about 3 days, so it costs me some money. But when I checked my sales for that listing, there were ZERO conversions. The new ad-copy, from wich I have no idea how it got there, was a complete mismatch with my landingpage. So whoever added that stupid ad-copy ows me 50 bucks!
Am I going crazy, is the next thing I think I was abducted by aliens, or does Yahoo change our succesful ad-copy into stupid mismachting nonsense?
I read your post before but didn't fully understand it, therefore I posted my question anyway.
Can you give me a clue as to why Yahoo changes our ad-copy without further notice? Me having no conversions doesn't bring them more money. It makes me stop running the ad leaving them with no revenue at all!
Of course I resubmitted it the same way again and apparently it found it's way to an editor that spoke english and wasn't on crack and it got approved with no chages.
I called Yahoo up and asked why. they said that it was because the copy submitted by me did not follow their editorial guidelines so they made some adjustments. I couldn't believe they did this without my permission. not only that but I was baffled because I had submitted the same exact copy a few days earlier on some other ads and it was approved exactly as I submitted it. They blamed it on different people reviewing the copy (great excuse). I told them that from then on if they had a problem with the copy to either let me know or just decline it. They agreed to this.
I think in the end they should not touch a clients copy without the permission of the client. if they have an issue they should let the client know or just decline it. I do not mind if they make suggestions but do not change my copy without my knowledge.
Yahoo, please let us be and don't damage our business...