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"The company has been quietly beta testing two new tools with 10 to 15 of Yahoo!'s top advertisers and agencies for the past two months. Buzz Index -- not to be confused with the company's existing consumer-facing tool of the same name -- is a keyword discovery tool with attached demographic data, and Search Share of Voice is a metric analogous to the traditional marketing measurement. The tools are expected to be ready to be offered to a broader base of advertisers in the coming months."
