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I only advertise in Europe by the way
One thing that confuses me with Overture is I rarely get a reason why something was declined. I know there's meant to be a section where reasons are listed next to phrases, but for me they're usually blank.
I'm wondering how you guys manage to get to the root of the reason for a decline?
I believe it means that titles and descriptions were not specific enough for the keyword. From my experience with Overture titles or descriptions usually must be at least as specific as the keyword they appear for.
This means that if your keyword is "blue widget" your listing should mention it and something like "widget in all colours" could not be enough.
I hope this is clear, my explanations usually suck :-)
On top of qualifying the keyword in T&Ds, research shows that users gravitate towards listings where the keyword is included at the beginning of the title and within the description.
As you know, descriptions are truncated in the results displayed on Yahoo's right rail. If you're going to insert any part of the keyword phrase in the description, have it appear within the first 80 characters. In addition, important messaging like "free shipping" should also not be buried.
My problem might be that I submitted just one ad for a service provider with a generic but very clear title (i.e. Provider of services for anyone with a certain medical condition). That condition can affect any part of the body and people may search for "service provider" + "body part" so I want "body part" in my keywords but not in my ad text as there is no point. If I was a mechanic I wouldn't put "Mechanic - we fix broken wheel bearings" and run 100's of ads, one for for each car component. I'd have one ad that said something like "Mechanic - all car repairs undertaken" and then put "wheel bearings" in my keywords. The former makes sense, the latter doesn't.
If I am understanding this correctly then I should cancel my one ad submission (if this is possible) and resubmit loads of ads, each with very few keywords which must be in the ad text. Wow! That's a lot more work for me and Overture. Should I really do this?
Overture UK's so-called "Client Services" seems quite unconcerned about the issue and keeps sending boilerplate that the listings will be reviewed in 3-5 business days in response my emails to them about how much money they are losing due to a problem that they themselves caused.