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If true, I don't believe this would be a good move for Overture. Overtures PPC results are much more relevent than Google. With Advanced match, I see a PPC ad on every search like google. Anyone hear of this change? This seems to be a major change - what to do with current keywords? Change is at least six months away, so it's a big change for sure.
I spoke to Overture directly, and they said it's just a rumor. YahooSarah, care to comment?
IMHO it is a terrible decision. You can't trust them or their programmers to run this kind of system fairly. They just don't have the resources or knowledge to make the program work. They can't make the current system work much of the time.
In the end it will be the advertisers who will have to endure the bugs and breakdowns.
I think what more likely to happen overture will raise it's bids for certain high converting terms. That will replace the MSN loss. Any opinions?
CTR x CPC is better for advertisers. Yahoo's costs are way higher because it is just a leap frog game. I can pay less than the add below me on google if I know how to write a good ad. I wish they would change. I think Googles alogoithm is better for the advertiser.
Unforunately, I think the rumor is true. There is a thread over at SEW where a member just returned from a YSM focus group.
I have asked focus groups many things that (1) never were implemented and (2) in some cases never were meant to be implemented. Sometimes it is just due diligence.
Even if they were to implement a change to the ranking algo, a March rollout is impossible given the Overture (i mean Yahoo!) track record. Not to mention the massive logistics associated with reeducating a customer base along with sales, support, marketing, etc. staff.
Now with advanced match, I don't see any queries without a PPC ad. Seems like things are running great from an oveture company standpoint, so I can't see them changing anything.
I also asked if they would have higher bids for certain 'converting' keywords, and there was no comment.
Let's see what happens next year, probably nothing.