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However overture will always be more expensive (PPC), with less results (lower no. of impressions and CTR).
joined:Feb 13, 2003
With Google, a bid for 'widgets' will show for small big and tall widgets. On Overture, while they do have an advanced match feature, many of the longer phrases (and geographic qualifiers) aren't added to the matching - making it so you need more words in Overture for the same exposure you receive in Google.
seems that overture never really evolved from the beginning days of PPC. google in comparison is a breeze to use.