Declining Overture/Yahoo Search Results

Overture / Yahoo Search - Declining Results

[ericwp3]

Hello all,

I have several large clients who are all seeing a decline in ad cost and revenue generated by Yahoo Search Marketing (Formerly Overture). No matter what I do, I can't generate more business with Overture. Google AdWords, although expensive, continues to rock.

Is Yahoo Search Marketing experiencing PPC atrophe? Will it cease to exist a year from now? Is Google stealing all it's thunder?

If anybody has insight into this, I'd love to hear it.

Thanks.

Eric

[luke175]

All I hear about is how many people are unhappy with Google's changes and are moving to Yahoo. Myself included. You may be seeing these effects. There are now more fish in the pond resulting in less clicks/sales due to more competition from newcomers.

[bostonseo]

I think there has been an influx into Yahoo lately from Google. Also make sure all the terms are ACTUALLY appearing. As I posted, there is a problem with ads being displayed. Yahoo is not proactively telling anyone about this problem, but they do recognize it and say they are working on it. It's been a problem for 10+ days now. Fix it already Yahoo.

[StupidScript]

We are experiencing the same patterns described by ericwp3. Much less Yahoo, almost double Google.