Yahoo Search Marketing Confrence...

8-25-2005, anyone else attend?

[Import Export]

I received an invitation to attend the Yahoo Search Marketing Conference and decided to go check it out.

By the time it was over I had heard enough Google jokes and biased Yahoo! propaganda to sink a battleship. The bottom line to the whole this is I felt like I was at a "we're not #2, we're as big as google" + advertising basics conference.

Don't get me wrong, in the end it was worth it as there were a couple gems (not diamonds) given away by the speaker.

IMO Yahoo has a long way to go.

[Marcia]

Big, bigger and biggest, they may have had their confidence seriously boosted by the recent Viacom [webmasterworld.com] deal they just inked.

[sem4u]

They are still #2 and will be even weaker when they lose MSN as a partner. They could be a lot bigger if they sorted issues out with the DTC that keep appearing.

They are organising a conference in London, but I thought that the charge was quite high. They should be encouraging people to spend more for free!