Yahoo is Really Pushing Advanced Match

[bostonseo]

So I created a second Yahoo account more for testing purposes for a client and for some reason the account was not online so I called support.

The FIRST thing they mentioned/asked was that the terms are not on Advanced match. They wanted to know why I changed to Standard match and then continued to try and 'upsell' me on how Advanced match has recently been improved.

I can't imagine it's that long until the MAKE you use Advanced match.

[Tropical Island]

I just set up a new account and both advanced match and content match were turned on by default.

[bostonseo]

In the U.S.? I've never seen that. Next you're going to tell me that the new terms didn't default to the #1 position :)

[beren]

how Advanced match has recently been improved.

Ha. I suppose the recent changes are an improvment to Yahoo's bottom line. They are not an improvement for any of my accounts there, nor, I would suspect, for most advertisers.