Yahoo Search Marketing (my opinion)

Who's that "genius"? :o)

[neonrider]

Yahoo SM. I tried to sign up for it for 3 days in a row. Called Yahoo SM support - they told me they are having an issue. Another guy told me to enter searchmarketing.yahoo.com into my PC trusted zone. I did. Nothing worked. Still could not get past 1st or 2nd sign up page. The first day sign-up buttons were deactivated, could not past to 2nd page of YSM sign up online. Gave up. Next day tried again, same thing, called Yahoo, they had no idea what to do. OK. On the third day I started adding all variants of yahoo URLs into trusted zone and finally I added overture.com into trusted one and..... it worked. Not for long. As soon as I signed up, somehow signed up and got my credit card charged IMMEDIATELY! by overture (how about Yahoo SM?) I realised I can not login to [secure.overture.com...] - tried all kinds of "tricks" such a clearing cache, removing cookies, rebooting PC etc. Nothing worked. Then read one post I used Firefox. I could log in with firefox. OK, it works lame but works. Now I entered a couple dozen keywords etc. then I see that Yahoo SM or Overture removed "s" es from my keywords - for example I entered "socks for sale" so they cut s'es and wrote "sock for sale"! Isn't that ridiculous? Then I started looking for HOW to EDIT those keywords. Not found! Then I emailed Yahoo SM, got a response which seems ridiculous to me:

"To ensure the security of our advertisers' account information, we now require all advertiser inquires to be submitted through our Support Request Form, a link to which is found at the bottom of nearly all pages within your account. In addition to ensuring the security of your account information, using the Support Request Form allows us to more efficiently respond to specific types of inquiries, providing you with even better service.

If you are not currently an advertiser and would like information on advertising with Yahoo! Search Marketing, please visit our web site at [searchmarketing.yahoo.com...] For all inquires not related to advertising with Yahoo! Search Marketing, please send us an e-mail at [e-mail]."

"....which is found at the bottom of nearly all pages within your account..." - ha! where is that? And how can I see it if I can't login?!

I could not find that support request form! Why not post a link to it in their email message!?

OK. Then I gave up trying to EDIT the keywords and started looking for HOW to DELETE those keywords that been cut by Yahoo! Nada. None. Can't delete!

Then I started looking on how to CLOSE my ACCOUNT. Nada. Then how to get the money back - nada.

Am I missing something? I like Google Ads and Adwords, but this Yahoo SM seems to be some kind of misunderstanding.

[werty]

I have been using Overture for maybe 4 years now and they have always combined terms, it is one of the many differences of using them VS google. Your add will show for both "sock for sale" and "socks for sale" even if the account only has one or the other.

Once you log in to your account there is a link on the bottom of every page that will take you to a support area where you can fill out a problem ticket request.

Keywords can not be edited, only added or deleted. You could however change your titles to work with the Terms that they approved. Both the delete and edit can be reached by clicking on the terms in the DTC and then choosing the various option in the next screens after you click. or use the checkboxes and the edit button for numerous words at once.

My advice would be to read their help and tutorials found here: [searchmarketing.yahoo.com...]

[neonrider]

Every day I sign up to admin of this YSM (a.k.a. Overture) and all clicks are at zero (0) and I can not find what for my account wasa charged for those money cause clicks are at zero and the Reports show blank results no matter what I enter to search or to report. YSM (Overture) is so user-UN-friemdlty that this is my last money ($130) spent with them and after I exhaust this amount with YSM I will close my acount at Yahopo SM and will invest more money into advertising with so much more user-friendly Google AdSense/Adwords. Who disagrees with me has to explain how this thing works as I gave up trying... Things at other Yaho places being at failure and my Yahoo email account being mysteriously shut down for no reason I am not surprised that Overture and now YSM (why change a name?) is a complete mess and not to be taken seriously. If you're NEW to Yahoo SM, I'd say stay away unless you got a LOT of patience and very strong nerves.