Forum Moderators: open
Right now overture does not deliver alot of volume and their best partner, MSN.com, will soon be gone so quality will hit the toilet. The good news is that bids should adjust down with the decrease in quality, however bids in MSN will be artificially to high as advertiser runs to be number #1 until there is a market adjustment.
MSN wants market share not profits right now, everything they have come out lately has been a loss leader, xbox, msn music download (buy 1 song get 5 free!?), they like to be category killers and bless for that, the search engines will get a much needed kick in the pants to clean up their act and get serious in this business.
The market is determined by where people search not what advertisers want. If you stop using Overture, then you stop getting sales from the unique market segments Overture reaches.
MSN has a long uphill climb ahead of it.
Plus, an inside source told me they won't even be beta testing it until '06.
Your inside source needs to go back and talk to the production team.
Skibum said it well, if you don't want Yahoo users, don't use Overture.
If you think Yahoo users might buy from your site, then take advantage of the system. There are ways of using the system in various ways, just like Google.
After all that happend the last few days do you still feel that sentiment? ;-)
MSN did attempt to take on teh auction market and failed, I doubt if this will be such a dire failure but I think its going to be a major player for a number of years.
Some terms I'd like live a bit faster but other than that, they have been the best from every aspect to work with.
