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Overture: Fast Track or Self Serve?

is "Fast Track" worth the money?

         

mmmwowmmm

11:57 pm on Jun 19, 2005 (gmt 0)

10+ Year Member



I'm ready to start advertising with Overture. On their sign-up page they explain that with the $199 Fast Track service, your search terms are automatically approved, but with the free Self-Serve option it says:

"your search listings must be submitted for editorial review, which takes up to five business days. A high percentage of Self Serve listings do not initially meet Yahoo!'s guidelines and must be modified and resubmitted"

I'm wondering: Is this going to be as much of a pain in the (neck) as they make it sound like it's going to be? I hate to get shaken down for $199 for thier "expert assistance", but if they really are going to make it difficult for me to use the search terms I want (which I feel are relavent and reasonable search terms), then I guess I would probably opt to do it.

So can anybody tell me: In your experience, is the "Fast Track" option worth the money? Or are they just trying to make some "Fast Cash" by scaring me into shelling out some money?

Any insight would be greatly appreciated - Thanks!

robotsdobetter

12:03 am on Jun 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You can find the keywords just as easy as them doing it. Also you'll likey find better keywords, if you know your market. I think it really comes down to how good you are with PPC, if you don't know what your doing I would pay for fast track, but if your good at it do it yourself and save some cash.

mmmwowmmm

1:45 am on Jun 20, 2005 (gmt 0)

10+ Year Member



Thanks for the reply.

Yeah, I'm certain I can do a better job with my keywords than they can, that's not really the problem.

What concerns me is the part where they say:

"A high percentage of Self Serve listings do not initially meet Yahoo!'s guidelines and must be modified and resubmitted"

So I'm wondering how hard they are going to make it for me to use the keywords I want to use. I worry about a long process of submitting and then re-submitting my keywords as they nit-pick over them again and again.