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The problem with this software is that it has way too many errors connecting and making changes as per the KW properties. Sometimes it connects, other times it does't, sometimes it reports it can't find the URL, etc... Always some sort of error.
Plus you can't apply changes accross all bids, which when your dealing with almost 300 terms can be a tad tiring.
Does anyone have recommendations on some decent bid management software that actually works 99% of the time and won't break the bank?
Shorebreak, I've seen your question on a few threads regarding 10:1 interest in Yahoo vs. Adwords mgmt solution. My thoughts are, even though Google is ~60% of the market and a "black box", its algorithms make it a more stable platform for positioning, cost, and ROI - especially for the top 1-3 ads. Most of the other platforms operate on straight auction, so there's an infinite amount of leapfrogging and strategy taking place that just doesn't happen in Google. So from my perspective, an investment in a mgmt tool would probably provide 80-90% of its benefit on Yahoo, at least for the clients I manage.
How in the world can a person or persons at todays costs manage this kind of keyword volume? The average cost has now risen to unrealistic levels!
Yahoos reporting has become so erratic and unreliable, that you might as well get out your crystal ball and check there!
We have tested keyword terms by shutting them down, and 48 hours later yahoo is still reporting click throughs! They are selling your position to search engines so small and irrelevant that it's a total waste of money and it takes them days to collect the information. You think your paying all this money for targeted advertising, It's actually splattering advertising!
Finally; I see all to often how many posts there are in defence of Google & Yahoo? I can only assume these people either work for them, or they are not living the day to day frustrating activity of managing advertising accounts with them! It all comes down to control, and with Google and Yahoo you have absolutely
I should say that I work for a company and there are two members in the Online Marketing team. We use a bid management tool to assist us in managing our ads so we can concentrate on expanding and finding the losers as opposed to spending the entire day managing bids. As well, our current online marketing budget is in the range of $125,000+ per month.
"SRS, the same was said of the cart & buggy until the automobile came along.
Question: why are there numerous mentions of AOP on the Overture thread, yet on the AdWords thread AOP questions all boil down to 'does this work on AdWords'?
Last I looked, Google accounted for 60%+ of the ppc market. "