Yahoo Search Marketing

Assimilation of Product Offerings!

[webpundit]

I noticed today that Yahoo has rolled all of its search marketing offerings together to form Yahoo Search Marketing: [searchmarketing.yahoo.com...]

I thought Overture was being renamed to Yahoo Search Marketing, but this page boasts a range of products, including Shopping, Travel, Directory, PPI & Overture (sponsored search).

Haven't seen it before or anywhere else yet, so I'm assuming it's new?