Content Match Served 16 Mil Imps/3,000Hits/$900 in a Week?

I'm having trouble believing this. Anyone else suspicious?

[good2go]

I turned Content Match on for a campaign that had the term "beach family vacation". Granted this covers a lot of popular territory, but it accounted for 1/3 of all my traffic to this site in one week. I'm calling Overture to inquire.

Anyone else have such experiences recently or even not recently?

How did you rectify it?

Thanks

[bostonseo]

Content Match is quite risky; you can get a ton of traffic 'out of nowhere' at any time. Be VERY careful all.

[good2go]

I spoke to an Overture rep late Friday and she admitted that it was an unusually large amount of impressions/traffic.

However, Buyer Beware!

Read the Content Match description provided by Overture (if you can find it) and you'll see that the potential for matches to not-very-targeted-content is very high.

[ByronM]

Content match can be crazy.

I do it for branding and with specific keywords i can probably burn through 900 bucks in a matter of minutes.

(especially if the content site is CNN and the news item correlates to your keywords/target)

[bears5122]

Welcome to Overture content match!

[mojomike]

I happen to be inthe rental business ( vacations mostly ) and those words would give you a ton of traffic. you really needed to fine tune it a bit more with a state or city, then you would have had more qualified traffic.

I have never used content matching services before, so I might be thinking incorrectly.

could someone post a link so that I can review it better.

Mike