I cannot believe Overture's technology does not allow advertisers to have one single keywords, broad matched, so that whenever that term was used in a search with other words it would display.
The badly named 'Advanced Match' only allows a single keyword to be used in broad terms with insignificant words such as 'i'm looking for...'.
Is this a problem for anyone else?
awardmasters
6:26 pm on Mar 18, 2005 (gmt 0)
Actually, I believe that is a good feature. Broad matching to a single keyword (especially a popular keyword) will often bring many clicks that are not revelant and greatly reduce your ROI. It may be better to develop a group of standard multi word keywords that are exactly what you want and your conversions should be much better.
