Yahoo Adsense

quietly testing their own contextual ad program for small publishers?

[Dalgar]

Competition is always nice.

So, I think I have a scoop. I've discovered that Yahoo is very quietly testing their new contextual advertising program for blogs and other small publishers, a la Google Adsense.

Ken Rudman is a product manager at Yahoo-owned Overture, and his blog features contextual Overture ads throughout. His homepage shows the vertical two-ad format, monthly archives show a three-ad horizontal format, and individual entries show another variation of the horizontal format. The ads have decent relevancy, especially considering its early state.

[waxy.org...]

[notredamekid]

I can't wait...

[jeffpq]

"I think I have a scoop"?

Professional++ =p~

[trader]

"Professional++ =p~"?

What in the world does your post mean?

[bears5122]

++ = +1

Guessing he means that they are looking to trump the Google Advertising Professional program.