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Paying for keywords that I should be able to exclude

OV "excluded words" vs. G "negative keywords"

     
11:42 pm on Feb 28, 2005 (gmt 0)

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With Google, I can avoid mistargeted, locale specific searches by adding popular city/states as negative keywords, i.e.:

"widgets" - Ad is served
"arizona widgets" - Ad is not served due to negative keyword on "arizona".

With AdWords, I can accomplish this with a large list of negative keywords that includes ~48 states and most large cities where we do not do much business.

With PrecisionMatch, I am limited to 45 excluded words.

Any way around this?

2:27 pm on Mar 1, 2005 (gmt 0)

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would it be quicker to turn precision match off (as in limited to the exact keywords you've put) insted of the broad match?

Leo

5:14 am on Mar 2, 2005 (gmt 0)

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travisk,

Actually the solution in Overture would be to turn "advanced match" off, and only bid on specific keyword phrases you want traffic on.

I never put much thought into the 45 limit before, but I like to measure ROAS/ROI on each term individually, so I rarely use advanced match.

8:55 am on Mar 2, 2005 (gmt 0)

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Yes I would turn advanced match off. I know I do :)
9:58 pm on Mar 2, 2005 (gmt 0)

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If I turn off Precision Match then I will miss too many opportunities that I can't specifically target... i.e. "[comptetitor] widget services"
10:13 pm on Mar 2, 2005 (gmt 0)

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Travisk,

We said turn off "Advanced Match" within Precision Match, not Precision Match itself.

Then add keywords for your specific terms you want to bid on.

10:29 pm on Mar 2, 2005 (gmt 0)

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Sorry, got confused. I meant "Advanced match". Looking through our ROI reports, I would be losing business unless I added every single one of our competitors (in the 1,000's).

I guess I have no choice but to pay for the local searches.

11:13 pm on Mar 2, 2005 (gmt 0)

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We track some extremely large Overture campaigns, a few in excess of a million terms..

You only get charged when someone clicks, I'd set up your account, exactly the way you want it. :)

 

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