keywords and phrases

[skiner]

Dear forum members

God save us from newbies, but here I am and try as I have I can't seem to find an answer to my question. My question is regarding keywords. All the examples I've found usually use one keyword, example (shoes). I would like to use several keywords example (law & michigan & estate taxes & pre-dunioum). Will I have to registar each keyword. Will I be able to tie each keyword back to one advertisment?

Thank you so much for any help you can give me. I have looked thru the forum postings but did'nt see anything that would answer my question. Could be looking in the wrong place. If explantion too big but your aware of litature that could help, please post link.

thank you

[redzone]

Overture treats each keyword phrase individually, as you are bidding seperately for placement. (Note: Overture does map some keyword phrases to broader keywords)

Example: You may not be able to bid on Michigan estate taxes, as it could possibly be mapped to Michigan taxes.. Submit all your possible keyword phrases, and Overture will reject the ones that are mapped to broader keywords in their system.

Yes on your second question, you can use one destination URL for all your keywords, but if you have seperate content, it is best to use the destination URL that best fits the keyword, content wise...