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2) If this is right – the website at the 15th position bids 10 cents, so going upwards for position one the actual bid cost will be 25 cents.
3) The only exception I could think of would be when an advertiser doesn’t use the automatic bidding (say the person at position three sets max bid of 80 cents and doesn’t use automatic bidding thereby actual cost for position two becomes 81cents and position 1 becomes 82 cents.)
4) Now, after setting up a max bid is there any valid reason why would an advertiser not use automatic bidding?
5) Is there any other excepection, because I see cost per click like $1.00 or 70 cents on my overture account?
1) Automatic Bidding – say the top 5 Max bids are 95, 85, 80, 25, 20 cents and all of the top 5 bids have set up automatic bidding, then the actual bid value will be 24, 23, 22, 21, 20 cents respectively, Is this right?
No, this is not correct. The actual bid cost would be : 86, 81, 26, 21 (Don't know what the fifth place bid cost is, because you didn't provid the MaxBid for 6th place). The advertiser always pays $.01 more than the next lowest position.
