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Percentage Increase from adwords to overture

How much more should I bid per keyword.

         

Veneficuz

11:58 am on Jan 13, 2005 (gmt 0)

10+ Year Member



This is my first post. I have been spending some good money on adwords for the last 3 months, with good roi. I am now trying to get things moving, and want to more than triple my efforts, and use overture. Google has brought me great traffic with just .05 a bid, and clicks to fill up over $120 a day. I check the bids on overture, and to my suprise bids start at .86 for the top keyword, I know the market, and they must convert 1/30 to make some decent profit. should I just aim for the second page around .30 cents, I will have to convert around 1/90 to be making profits. What page should I aim for, and how much should I spend.

keywordguru

2:10 pm on Jan 13, 2005 (gmt 0)

10+ Year Member



I would say that you should carry over your best working campaigns and keywords from google adwords and give them a run in overture. The biggest difference I find is that some markets do better on google, and cost cheaper, while the opposite is sometimes the same.

So start off with something similar, then test and track from there. You will quickly learn what needs to be adjusted.
KG