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We are in the process of setting up a 3 month publisher test with Overture who will be supplying both search and content match results for our portfolio of web sites.
I'm interested in hearing from any publishers about their experience with the content match product. We'll be adding to around 30,000 individual pages across a number of sites and a large variety of categories. It seems that their process of generating relevant keywords on a category basis and then adding different code to different sections will be extremely time consuming to implement compared to Adsense (which we currently use).
I'm also a little concerned that click through rates will be substantially lower given that the ads for individual content pages will be generic for a category rather than tailored to the individual page. It'll all come out in the trial, but just interested in a heads up from any existing publishers who might have any info to share.
Thanks in advance
d
