Overture question....

[Bubzeebub]

How much is it to signup to bid on keywords with Overture? I know with Google it's only $5 but on Overture I can't seem to figure out where to sign up to bid on keywords!

Also, to you experienced marketers out there, which do you think gives more bang for the buck.....Google or Overture?

[roscoepico]

First, Choose a sign-up plan [content.overture.com]

No Service Fee*

* $50 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend.

As for more bang for your buck, it really depends on what industry you are in, the competitiveness of your keywords, how well your ads are written and how well your site converts. Best bet is to test them both.