Overture vs Google impressions

Where`s the catch?

[interested]

I haven`t thought about that before, but is there such a huge difference between the numbers of impressions? My stats showed that similar accounts created a difference of about ten times or even more? I knew that Overture was smaller than Google etc, but does it generate less impressions in a month than Google in a day? Where`s the catch? And yes, I know that impressions don`t count, clicks are the target, but I`m still wondering...

[keywordguru]

That is an interesting observation.

I find that different markets perform differently within the separate networks. In terms of impressions, I would say that all depends on if you are using google's search network and content network. These are the partnered sites. These will give a LOT of extra impressions, and sometimes even fake clicks from people trying to build their own accounts.
I personally do not ever take part in the content choice, and only use the partner search network on some specific terms.

I think this all has to weigh in of impression counts. As you can imagine, these 2 choices alone will skew the results by a lot.
KG