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On the 5th October we had 781 clicks delivered at £9.70 total spend £5752
No change in positions or max bid
Impressions for the campaign have ony gone from 26k - 30k a rise of 4000
CTR's have risen from 0.5% to 60% in one case but 2.9% overall. The 60% CTR keyword spent 30% of the budget
Nothing has been changed by us... nothing has changed that much in position or number of impressions delivered...
How has this happened? Has Overture err'ed?
In 4 years I have never seen a rise in CTR like this?
Unlike the Phrase and Broad match types, Advanced Match is not bid upon separately from Standard Match. Instead the bid setting for Standard Match is used when the Advanced Match is enabled for a particular keyword.
BidRank Upgrade Information
But that doesn't explain the enormous rise on CTR
I would have understood a large increase in impressions with advanced match, leading to a higher number of clicks but a 16% rise in imps shouldn't lead to a 500% increase in CTR
The client hasn't offered FREE WIDGETS
Our spending is now focused mostly on adwords…